Truth: I wish I had created the phrase Less is More, as it’s the antithesis of all my beliefs. It’s the token classic piece of advice given to anyone choosing a style path that’s chic, minimal, artistic and clean. So after many early designers adopted the phrase as well, who said it first? It comes from the 1855 poem Andrea del Sarto, by Robert Browning, and is often associated with the founders of modern architecture – an advocate of style and simplicity. With minimal clean design, less is always more. Today and always.
Who Coined The Phrase Less Is More?
Photographed by Patric Massou
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