This fishy has saved many a dead battery becoming a reality for one’s Iphone or Ipad. It’s so handy, sturdy, convenient, and then there’s the playful design and color. I personally own one and I LITERALLY know how many times it has saved me. I call her Red. The convenience factor that it seamlessly works with all my apple devises, and also acts as a USB port as well for my laptop on the run. It holds what would be 3 different cords, but thankfully isn’t. The well wrapped organization tail is too cute! It lives in my bag as I always use it. Tangle free.